![]() Available in myriad bracelet designs, there’s a Serpenti watch to suit any style from the sleek Spiga to the most glamorous version, the Scaglie. Combining the allure of ancient folklore with chic Italian artistry and unparalleled Swiss craftsmanship, the Bvlgari Serpenti is a juggernaut of haute horology. Not only is it a popular symbol of protection, fertility and eternal life, the snake’s physicality lends itself perfectly to metalwork - with its winding movement and overlapping scales, it translates seamlessly into an organically inspired timepiece. Since ancient times, the serpent has been a common trope in jewelry, and it’s easy to understand why. Channeling the original snake charmer, Taylor’s image and well-documented loyalty to Bvlgari as her jeweler of choice helped boost the popularity of the Serpenti line into icon status. The serpent’s coil first took hold of the jewelry industry in the 1940s when Bvlgari produced its first line of serpentine bracelets, but the design skyrocketed to fame and triggered widespread lust when Elizabeth Taylor modeled one during a publicity shoot for her 1963 film Cleopatra. AUTHENTICITY Like the snake seduced Eve, the Bvlgari Serpenti collection has entranced jewelry-lovers for decades.
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